SEO Blog

  • SEO Benefits of Infographic Submissions

    By on November 28, 2016

    What is an Infographic? Infographics use colorful diagrams to engage and inform viewers simultaneously.  “To look is an act of choice,” suggested media critic John Berger, and infographics can sway the viewer so that the choice seems simply inevitable.  A well-designed graphic creates a sense of...

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  • Google Search Ranking: A Brief History of Known Knowns, Known Unknowns, and Unknown Unknowns

    By on May 17, 2016

    There are known knowns. There are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns—the ones we don’t know, we don’t know. –...

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  • Blending Both Worlds: The Two Best Ways to Improve Website Ranking

    By on February 27, 2015

    The methods to improve website ranking might seem endless contradictions, but confusion can be the strongest cue to strike a balance.  In the best use of Search Engine Optimization (SEO), the tactics are interdependent. The human brain offers a remarkable model for two approaches that don’t...

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  • Web Page Designs that Sound Smart, Look Great—and Kill Your SEO

    By on April 15, 2014

    In 1987 the Partnership for a Drug-Free America debuted a new anti-drug campaign that included a television spot known as “Frying Pan.” In the original thirty-second version of the ad, a man in a spartan, dimly lit apartment leans against a counter. With a restrained but...

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  • Five SEO Mistakes Your Content Writers Made Today

    By on March 6, 2014

      In another era, marketing was an exercise to tap into the unconscious. Content decisions were made by suited men engaged in philosophical conversation around a conference table, fogged over by tobacco exhaust and inspired by another round of amber liquor. Ideas were affirmed or dismissed...

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